ssid Cookie: What Do They Do?

Table of Contents

Have you ever wondered how Google knows exactly what to show in your search results or advertisements? How does it remember your past interactions and preferences, making suggestions that usually align closely with what you need or like? It seems almost magical at times.

Welcome to the cleverly crafted universe of digital technology, where cookies like the SSID are hard at work behind our screens. The SSID cookie is a key part of personalizing your advertising experience.

Let’s dive into more about these cookies, including what it does, who made them, how long they last, and more.

The SSID cookie belongs to the broad realm of digital tools called ‘cookies.’ But these are far from your regular dessert cookies! In technological terms, a cookie is something that stores small amounts of data on your browser.

Specifically designed by Google Ads Optimization, the main purpose of an SSID Cookie revolves around personalized advertisements. This cookie works diligently to deliver customized ads when you click on certain YouTube video players, similar to YSC cookies.

Have you ever recently clicked on a YouTube video player on a website just to find suggestions based almost exactly on what you’ve been streaming recently? That’s SSID doing its job!

It collects information about recent searches made over time, along with user behaviors during previous interactions across various web platforms under Google’s extensive network. This enables it to ensure tailored advertising content tailored to individual preferences, making each interaction personal and unique.

How Long Does SSID Last?

So, now that you have an understanding of what the SSID cookie does and how it works to personalize your digital experience, one major question might still be lingering – How long do these cookies actually last?

Unlike some other types of “session” cookies (like YSC), which expire shortly after you close your browser session, the life span of an SSID Cookie extends much further. In fact, the duration is set for two solid years.

The intention behind such lengthy validity allows Google ample opportunity to leverage user activities over extended periods to create more relevant advertising landscapes.

However, it must be noted that you can remove or delete these cookies at any time. In your browser settings, there is an option to clear all saved cookie data from various websites and platforms, including the SSID Cookie set by Google.

Final Words

The SSID cookie is a significant cookie crafted by Google. Its key role is to customize our online advertising experiences based on past YouTube video players clicked.

Admittedly, it might seem a bit invasive that this cookie knows so much about your digital tendencies, but remember – its primary objective lies in making your browsing experience more personalized!

Keep in mind you’re always at liberty to manage these settings according to personal preferences for greater control over your data in your browser settings.

Online Privacy Compliance Made Easy

Captain Compliance makes it easy to develop, oversee, and expand your privacy program. Book a demo with a compliance SuperHero or get started today.